Insights
Field notes on building findable software.
Long-form, data-backed write-ups on how the web is actually being read in the age of AI answers — generative engine optimization, classic SEO, performance, and the architecture decisions underneath. The research, the numbers, and the trade-offs.
Articles 7 posts
/01 Web Development in Ottawa & Ontario: the 2026 guide for businesses What web development actually involves, what a website costs in Ontario, how long it takes, and how to choose a developer — a plain-English guide for Ottawa and Ontario businesses. Read the article /02 Generative Engine Optimization: how to get cited by ChatGPT, Perplexity and AI Overviews Search is becoming an answer box. GEO is the practice of getting your content quoted inside AI-generated answers — here's the research, the real numbers, and a concrete playbook. Read the article /03 How to choose a web development company in Ottawa A practical guide to hiring the right web developer in Ottawa or Ontario — the criteria that matter, the questions to ask, the red flags to avoid, and how to compare quotes fairly. Read the article /04 Local SEO for Ottawa & Ontario businesses: the 2026 guide How local search actually ranks businesses in Ottawa and Ontario — Google Business Profile, reviews, on-site signals, and the local-ranking factors that decide who shows up in the map pack. Read the article /05 Web design vs. web development: what's the difference? Web design and web development are often confused but do different jobs. Here's what each one means, how they overlap, who does what, and which (or both) your project actually needs. Read the article /06 Website builder vs. custom development: which is right for your business? Wix and Squarespace vs. a custom-built website — an honest comparison of cost, speed, SEO, ownership and scale, with a simple framework to decide which one your business actually needs. Read the article /07 How much does a website cost in Ontario? (2026 pricing guide) A clear breakdown of website costs in Ontario for 2026 — builder vs custom, what drives the price, the ongoing costs people forget, and how to spend so the site pays for itself. Read the article